When the brand is right but the digital execution needs work.
Some businesses have a brand they believe in but the digital execution has drifted. The website does not match the new brand direction. The social media looks different every week. The digital touchpoints do not hold together.
A digital brand refresh is not a full rebrand. It is a focused project to update the digital execution: website, social templates, email, and digital marketing materials to align with the current brand direction.
This service works best when there is an existing brand identity to work from. If the brand itself needs to change, we recommend starting with the Brand Identity service instead.
Typical scope includes: updated website design, social media template system, email template design, and a digital brand guidelines document.
"Our digital channels finally look like they belong to the same company."
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