A logo is a logo. A brand identity is the complete set of rules that determine how your business looks in every context. The difference matters because inconsistency is expensive and confusing.
We start every identity project with a positioning conversation: what does your business actually stand for, who is it for, and how do you want to be perceived. The design comes from the answers, not from a mood board.
The deliverable is a complete system: primary logo and variants, full colour palette with accessibility specifications, typography system, brand guidelines document, and all source files. You own everything.
We work with Portuguese businesses that serve local markets and with internationally-focused brands. The visual language of trust varies by market, and we factor that in.
What is included
What a client says
"They understood the brief completely and delivered it without the usual rounds of confusion."